“Wisor has completely transformed how we price, quote, and engage with customers. It’s fast, efficient, and lets us see the full picture. Compared to our old process, the difference is night and day.”
Solution
Why gut-feel pricing leaves money on the table
Your pricing team sets margins based on experience and intuition. You quote what "feels right" for each customer and lane. Without data-driven insights, you don't know if you're leaving profit on the table.
You've generated thousands of quotes across hundreds of customers and lanes. The patterns are buried in your data but impossible to extract manually. Which pricing strategies win? You can't analyze it all.
Carrier rates change. Seasonal demand shifts. Capacity tightens. You find out when customers reject quotes or margins shrink. Without predictive capabilities, you’re always reacting instead of anticipating.
Analyzing profitability across all lanes and customers requires pulling data from multiple systems and building spreadsheets. By the time you finish, market conditions have changed. You need insights at quote time.
Your carrier rates are spread across spreadsheets, email attachments, and portal logins. Every RFQ kicks off a hunt – and the answer changes depending on who’s looking.
Your team copies rates between tabs, recalculates margins, and rebuilds the same PDF every time. The math is right, but the clock is already running.
Half your inbound RFQs land outside business hours. By the time someone responds in the morning, the customer already has a quote from a faster forwarder.
Your margin policies exist on paper, but every rep applies them differently under pressure. You only spot the leak at month end.
3 core capabilities that speed your quoting process
less quoting time
higher win rate
minutes average quote
hours to go live
3 core AI capabilities that optimize your revenue
3 core AI capabilities that optimize your revenue
Compare contracted and spot rates side-by-side with margins applied.
Track rate changes and contract expirations across every carrier.
Customer preferences, quote history, and pricing patterns, always at hand.
Isline
“Wisor has completely transformed how we price, quote, and engage with customers. It’s fast, efficient, and lets us see the full picture. Compared to our old process, the difference is night and day.”
CHS
“Wisor improved our efficiency by allowing us to generate and compare quotes much faster. It’s simplified a process that used to be time-consuming and tedious.”
DN Freight
“Wisor has streamlined our quoting. The Email-to-Quote function, FCL APIs, and rate management have given us faster responses, more accurate pricing, and more options for customers.”
Fridenson
“Anyone who tries Wisor will understand its benefits immediately. It’s efficient, intuitive, and far better than what’s currently out there in the market.”
Eldan Cargo
Wisor improved our efficiency by allowing us to generate and compare quotes much faster. It’s simplified a process that used to be time-consuming and tedious.
Interfracht
Wisor.ai makes rate comparison simple and fast. The setup was easy, and the support team is always responsive. A real time-saver for our daily work.
Wisor uses AI where it actually helps – automating data extraction, rate matching, and quote generation. We don’t claim it predicts the market or learns to negotiate for you.
What it does:
Wisor doesn’t change your pricing strategy – it makes your existing process faster.
Wisor doesn’t auto-optimize your margins – you do. You define margin rules by customer, lane, service level, or contract type, and Wisor applies them automatically on every quote. You see the full rate comparison with your margins applied, so you choose the right price for each deal.
No – and we won’t pretend it does. Market forecasting requires data Wisor doesn’t have.
What we do give you is faster visibility into rate changes from your carriers and contract expirations, so you can react before margins erode.
Wisor remembers patterns – customer preferences, frequent lanes, quote history – so your team doesn’t restart every conversation. It doesn’t claim to learn your pricing strategy or auto-adjust your margins. Those decisions stay with your pricing team.
What improves over time is your team’s speed, because the data is already there.
Quote response time, quote-to-booking conversion rate, win rate by lane and customer, margin performance by team member, and rate-source coverage.
The point isn’t AI dashboards – it’s giving your team and management visibility into the quoting funnel without exporting to Excel.
Yes. Wisor handles ocean (FCL/LCL), air, and ground freight, plus multi-modal shipments. Rate management, RFQ matching, and quote generation work the same way across modes.
Three ways:
You set the strategy, Wisor enforces it.
A TMS handles execution after the quote is won. A spreadsheet doesn’t connect to your rate sources or RFQ inbox. Wisor sits in the gap – turning an incoming RFQ into a sent quote in under 5 minutes, applying your margin rules automatically, and feeding the result back into your TMS. It’s the missing pre-execution layer.
Your strategy stays yours. Wisor changes the mechanics: instead of three hours of manual rate hunting per RFQ, your pricing team reviews quote drafts that already match the right rates and margins. Same pricing decisions – just faster, with better data.
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